Philips Cinema 21:9 LCD TVs

When you made the switch from a 4:3 regular TV to a widescreen at
16:9 you were probably disappointed to still see big black borders on
the top and bottom of your films that were still there… of course they
weren’t quite as bad… but you probably hoped that all of the screen
would have been used now that it’s widescreen… For this reason Philips
have launched the Cinema 21:9 cinema proportioned LCD TV that according
to Philips is a world first.

Having an aspect ration of 21:9 it matches the cinema so that any
films displayed do not have borders on the top and bottom. The TV
measures 56 inch diagonal and should be available Spring 2009.

We don’t just watch films at the cinema we experience
them. The 21:9 aspect ratio of a cinema screen was developed to mimic
our own peripheral vision, providing a totally immersive viewing
experience.

This immersion is what makes 21:9 cinematic viewing such an
all-encompassing experience and why until now it has continued to
provide the optimum medium in which to fully enjoy films. Such is its
power that we routinely undergo an intensely personal, emotional
journey when watching a film in a cinema. It is the experience of
‘losing ourselves’ in a film.

This Cinematic Viewing Experience is extremely difficult to
replicate at home. Even the largest conventional TV screen cannot
provide the total immersion that we enjoy at a cinema because when it
comes to watching a film, the viewing experience isn’t determined by
screen size.

Films fill a cinema screen.The images reach right out to the very
limits of the screen and of our peripheral vision, enveloping us so
completely in the action that we actively ‘feel’ along with the
characters in front of us.This cannot be achieved on a conventional
16:9 widescreen TV at home without moving to a ‘letterbox’ view or
losing the full scope of the original shot.

Until now. With an aspect ratio of 21:9, the Cinema 21:9 is the
world’s first cinema-proportioned LCD TV. In combination with Philips’
Ambilight technology – accurately matching on-screen content to extend
the picture beyond the confines of the screen – Cinema 21:9 delivers
the most completely immersive home viewing experience possible.

Cinema 21:9. The first TV to deliver a genuine Cinematic Viewing Experience to movie lovers in their own home.